PENGEMBANGAN DESA WISATA EKOLOGIS SEBAGAI PARIWISATA MINAT KHUSUS DI DESA BELOK SIDAN
نویسندگان
چکیده
Ekowisata Jempanang D’alas sedang mendorong jumlah kunjungan wisatawan yang masih dianggap belum optimal. Penelitian ini membahas kondisi eksisting serta mengkaji kekuatan dan kelemahan sekaligus peluang ancaman untuk merumusakan strategi program pengembangan wisata ekologis sebagai minat khusus di D’alas, Desa Belok Sidan secara menggunakan pendekatan kuantitatif kualitatif. Pengumpulan data dilakukan dengan observasi, wawancara mendalam kuesioner terhadap 75 responden proposional kepada (1) pemerintah (Kepala Sidan, Kecamatan Petang) (2) pengelola ekowisata (3) Wisatawan. Analisis metode SWOT QSPM. Berdasarkan atas analisis diperoleh alternatif- alternatif dapat diterapkan pada Jepanang yaitu menciptakan produk berkualitas, peningkatan promosi melalui penerapkan teknologi informasi, kompetensi SDM (4) pemasaran bagi menginap villa-villa daya tarik ada sekitarnya.
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ژورنال
عنوان ژورنال: Jurnal Manajemen Perhotelan dan Pariwisata
سال: 2023
ISSN: ['2654-9719', '2714-7835']
DOI: https://doi.org/10.23887/jmpp.v6i1.59608